The overwhelming majority of Health Insurance Innovations customers love their products, evidenced by the ratio of online reviews to policies on the books. HII has hundreds of thousands of policies being administered on its network, yet negative reviews from a minuscule fraction of dissatisfied consumers abound prominently across the internet on numerous forums:,,, and more. Customers are 100% entitled to their opinion and ability to share their experience with others. However, there is a fundamental misconception about the services Health Insurance Innovations provides. HIIQ is a software company whose technology is used by independent insurance agents and brokers selling a wide variety of insurance products ranging from life insurance to dental insurance to short term to ACA plans to Telemedicine. HIIQ does not insure anyone. HIIQ does not deny claims. HIIQ does not approve claims. Health Insurance Innovations administers the billing and customer service while hosting the portal where members and agents can review their accounts, upgrade, or cancel their policies. HIIQ does not make robocalls, it strictly forbids its independent agents to utilize this practice, and the consequence of not abiding these non negotiable results in termination from the sales platform, which does happen, evidenced by the recent case of Simple Health. Simple Health abused the Health Insurance Innovations sales platform by concealing their unscrupulous sales tactics and altering sales transcripts and editing recordings to hide when they went off the approved sales scripts. The sales scripts are carefully crafted to ensure the consumer is not being deceived and HIIQ has a robust compliance team to ensure these practices are maintained, but Simple Health went rogue and went way and beyond the rules to perpetuate a flagrant fraud against unsuspecting consumers, dragging HIIQ's good name through the mud.

Health Insurance Innovations (HIIQ) Company Reviews

Videos of Health Insurance Reviews
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Choosing insurance products can be complicated as misinformation abounds. Videos of insurance reviews help bring clarity into the process and inform consumers. Examples of reviews include ones like these:

I was online looking for insurance in between jobs and i got a call from a Jonathan Bercowicz and i thought this was thru affordable care act( its isn’t) and so we discussed why i needed this policy. He told me he came thru with me a policy that was going cover Medical, Dental, Vision and had the medicine i was taking covered for a 1 time of 330$ and then 214 monthly. He told me because i had been scammed in past that this wasn’t health insurance innovations that this company he works with had a A+ with the BBB and if i didn’t like or need the insurance he was selling me i had 10 days to cancel. I trusted him and bought the policy and right after hanging up the phone( he wouldn’t let me go said had be done right then on spot) i called my pharmacist to check and see if he had heard of this group Sur- Med/ Health Insurance Innovations and he told me no he hadn’t and checked on my medicine coverage. The pharmacy told me it wasn’t insurance and that it was a discount card but it didn’t discount anything it was actually higher than what i paid cash. I called Jonathan Bercowicz back the next morning to figure things out so we called the pharmacy on 3 way calling to have the pharmacist tell Jonathan same thing he told me that nothing was covered and they went back and forth until he admitted that he was sorry and would get to bottom of it. I told Jonathan since nothing was covered on my medicine i wanted to go ahead and cancel my policy. He tried selling me another policy and i told him that the only reason was for the medicine coverage and i wanted to cancel this. He told me that i wouldn’t be able to cancel and i explained that wasn’t what he told me and i wanted my money. I have called these people Sur- Med and Legion Limited Medical and Health Insurance Innovations to be told that even though i never used the policy and had it less than 36 hours i wasnt able get my money back. I want my money so i went into looking into the company FOUND THAT THEY DONT HAVE A LICENCE IN FLORIDA TO DO BUISINESS FOR A CLASS ACTION LAWSUIT! Look this up these people are fraud and the storys they tell are the same as what i have experienced so far! I WILL BE GLAD TO TAKE THIS OFF IF THEY WILL RESOLVE MY ISSUE AND GIVE ME MY MONEY BACK

One of the issues with this one is the lack of research conducted by the customer to reconcile their health care needs with benefits available in medical policies. Understanding that with the politicalization of health care, businesses are able to offer products that might not align with the needs of the patients. Let’s look at another customer review of health insurance they purchased:

I was definitely sold a bill of goods. What a crooked group of people. The agent I spoke with was Wm Corchado. I specifically told him I was looking for a major medical plan with pharmacy card that was not a discount plan. He assured me that I was getting what I was requesting. He also gave me his direct phone number in case I had any further issues. This number is disconnected and not in service. I know this because I immediately tried to call him back with a question. EVERYTHING this man said was a total lie! In fact, everything that I said I did not want was exactly what I got. What a rip off company! They did not give me time to read the application as I was being hurried through it, guess that was my mistake for not stopping them. I remember even saying, This seems too good to be true. And of course, it’s ALL false. Please do yourself a favor and stay away from this company. I’ve attached a copy of the “coverage” that I received. Keep in mind all I asked for was major medical plan with RX Card and that neither of these two be a discount plan. ALL they are selling is discount plans and garbage. Look at the picture closely!


These reviews underscore the importance of doing one’s research into what they’re buying.

Review Analyst 07/03/2018:

Thank you for sharing.
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Contact Information:
Health Insurance Innovations
218 E. Bearss Ave, Suite 325
Tampa, FL 33613
1-877-376-5831 (ph)
Health Insurance Innovations
Google Map
Health Insurance Innovations functions as a convenient technology company for agents, insurance carriers, and consumers who receive and/or provide insurance benefits. An individual’s issue(s) with the pricing, restrictions and denial or approval of claims under their policy are not within HIIQ’s jurisdiction. HIIQ is willing and able to assist their customers with these issues to the best of the company’s abilities. So, the frustration and discontent expressed in the following reviews are misdirected. We proactively respond to each individual review in the hopes of facilitating clarity and resolution with the customer.