The overwhelming majority of Health Insurance Innovations customers love their products, evidenced by the ratio of online reviews to policies on the books. HII has hundreds of thousands of policies being administered on its network, yet negative reviews from a minuscule fraction of dissatisfied consumers abound prominently across the internet on numerous forums:,,, and more. Customers are 100% entitled to their opinion and ability to share their experience with others. However, there is a fundamental misconception about the services Health Insurance Innovations provides. HIIQ is a software company whose technology is used by independent insurance agents and brokers selling a wide variety of insurance products ranging from life insurance to dental insurance to short term to ACA plans to Telemedicine. HIIQ does not insure anyone. HIIQ does not deny claims. HIIQ does not approve claims. Health Insurance Innovations administers the billing and customer service while hosting the portal where members and agents can review their accounts, upgrade, or cancel their policies. HIIQ does not make robocalls, it strictly forbids its independent agents to utilize this practice, and the consequence of not abiding these non negotiable results in termination from the sales platform, which does happen, evidenced by the recent case of Simple Health. Simple Health abused the Health Insurance Innovations sales platform by concealing their unscrupulous sales tactics and altering sales transcripts and editing recordings to hide when they went off the approved sales scripts. The sales scripts are carefully crafted to ensure the consumer is not being deceived and HIIQ has a robust compliance team to ensure these practices are maintained, but Simple Health went rogue and went way and beyond the rules to perpetuate a flagrant fraud against unsuspecting consumers, dragging HIIQ's good name through the mud.

Health Insurance Innovations (HIIQ) Company Reviews

Misrepresentation, Bait and Switch, Fraud and Deception
By -

FLORIDA — Once I entered my contact information online, within 10 seconds I was contacted by “Nick” a “licensed insurance agent”. I told his specifically I needed insurance that would cover pre-existing conditions. We went over our pre existing conditions, the medications we take, the amount of office visits we usually have for our conditions.

During the conversation I was transferred to Tiffany, a benefit specialist, we also spoke about preexisting conditions. When I received the paperwork, it stated that the coverage WOULD NOT COVER ANY PREEXISTING CONDITIONS. They straight lied, lied, lied. Once the lie was discovered, I tried to reach the same people again and was blocked at every attempt.

My real complaint is against the Department of Insurance in the states where this is going on. With this many complaints, with the organization using several different names, with the amount of deception and misrepresenting, how on earth are the still allowed to do business??? This is more than a buyer beware, this is a company using salespeople trained to deceive. I called and spoke to a supervisor on 10/4/17 and she was very well versed at continuing the lie. Departments of Insurance are set up to protect the public, why are they failing to do so?

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Contact Information:
Health Insurance Innovations
218 E. Bearss Ave, Suite 325
Tampa, FL 33613
1-877-376-5831 (ph)
Health Insurance Innovations
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Health Insurance Innovations functions as a convenient technology company for agents, insurance carriers, and consumers who receive and/or provide insurance benefits. An individual’s issue(s) with the pricing, restrictions and denial or approval of claims under their policy are not within HIIQ’s jurisdiction. HIIQ is willing and able to assist their customers with these issues to the best of the company’s abilities. So, the frustration and discontent expressed in the following reviews are misdirected. We proactively respond to each individual review in the hopes of facilitating clarity and resolution with the customer.