The overwhelming majority of Health Insurance Innovations customers love their products, evidenced by the ratio of online reviews to policies on the books. HII has hundreds of thousands of policies being administered on its network, yet negative reviews from a minuscule fraction of dissatisfied consumers abound prominently across the internet on numerous forums:,,, and more. Customers are 100% entitled to their opinion and ability to share their experience with others. However, there is a fundamental misconception about the services Health Insurance Innovations provides. HIIQ is a software company whose technology is used by independent insurance agents and brokers selling a wide variety of insurance products ranging from life insurance to dental insurance to short term to ACA plans to Telemedicine. HIIQ does not insure anyone. HIIQ does not deny claims. HIIQ does not approve claims. Health Insurance Innovations administers the billing and customer service while hosting the portal where members and agents can review their accounts, upgrade, or cancel their policies. HIIQ does not make robocalls, it strictly forbids its independent agents to utilize this practice, and the consequence of not abiding these non negotiable results in termination from the sales platform, which does happen, evidenced by the recent case of Simple Health. Simple Health abused the Health Insurance Innovations sales platform by concealing their unscrupulous sales tactics and altering sales transcripts and editing recordings to hide when they went off the approved sales scripts. The sales scripts are carefully crafted to ensure the consumer is not being deceived and HIIQ has a robust compliance team to ensure these practices are maintained, but Simple Health went rogue and went way and beyond the rules to perpetuate a flagrant fraud against unsuspecting consumers, dragging HIIQ's good name through the mud.

Health Insurance Innovations (HIIQ) Company Reviews

I Bought Worthless Health Insurance
By -

I Bought Worthless Health Insurance
Well, after reading about Health Insurance Innovations online, it’s obvious they weren’t the right company for my health care needs. They even have an F on the BBB so obviously their worthless. I just got a huge balance from my from primary care doctor for visits going back to January 1 but HII never approved. I called HII today and yesterday and keep leaving voicemails but no one is answering. WHY WON’T THEY ANSWER! The agent who sold me the policy isn’t responding to my calls even thought he’s usually really nice and empathetic and understanding so I’m leaving voicemails. I can’t afford to cover these medical expense, otherwise I wouldn’t have bought this health insurance policy. I wasn’t supposed to have a deductible at all so I don’t understand why I’m getting bills. This makes no sense, guys. If you look at the reviews online, you can see everyone getting screwed so at this point I have no expectation that any of my claims will be paid. This is completely ridiculous. I think they will get what they have coming to them, and now I approach my car insurance company the same way and threaten legal action and they quickly do what I need. Insurance in America is crazy something has to give!!!!

Review Team 06/21/2018:

We apologize that you have had a negative experience, and we want to resolve your concerns as quickly as possible. However, we are not able to locate your policy due to the limited information provided in your review. Please reach out to us at at your convenience with more information and note that we do not approve or deny claims, we are a cloud based billing portal for you to manage your policy. Questions about the benefits in your policy should be directed to your insurance provider.
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Contact Information:
Health Insurance Innovations
218 E. Bearss Ave, Suite 325
Tampa, FL 33613
1-877-376-5831 (ph)
Health Insurance Innovations
Google Map
Health Insurance Innovations functions as a convenient technology company for agents, insurance carriers, and consumers who receive and/or provide insurance benefits. An individual’s issue(s) with the pricing, restrictions and denial or approval of claims under their policy are not within HIIQ’s jurisdiction. HIIQ is willing and able to assist their customers with these issues to the best of the company’s abilities. So, the frustration and discontent expressed in the following reviews are misdirected. We proactively respond to each individual review in the hopes of facilitating clarity and resolution with the customer.