The overwhelming majority of Health Insurance Innovations customers love their products, evidenced by the ratio of online reviews to policies on the books. HII has hundreds of thousands of policies being administered on its network, yet negative reviews from a minuscule fraction of dissatisfied consumers abound prominently across the internet on numerous forums:,,, and more. Customers are 100% entitled to their opinion and ability to share their experience with others. However, there is a fundamental misconception about the services Health Insurance Innovations provides. HIIQ is a software company whose technology is used by independent insurance agents and brokers selling a wide variety of insurance products ranging from life insurance to dental insurance to short term to ACA plans to Telemedicine. HIIQ does not insure anyone. HIIQ does not deny claims. HIIQ does not approve claims. Health Insurance Innovations administers the billing and customer service while hosting the portal where members and agents can review their accounts, upgrade, or cancel their policies. HIIQ does not make robocalls, it strictly forbids its independent agents to utilize this practice, and the consequence of not abiding these non negotiable results in termination from the sales platform, which does happen, evidenced by the recent case of Simple Health. Simple Health abused the Health Insurance Innovations sales platform by concealing their unscrupulous sales tactics and altering sales transcripts and editing recordings to hide when they went off the approved sales scripts. The sales scripts are carefully crafted to ensure the consumer is not being deceived and HIIQ has a robust compliance team to ensure these practices are maintained, but Simple Health went rogue and went way and beyond the rules to perpetuate a flagrant fraud against unsuspecting consumers, dragging HIIQ's good name through the mud.

Health Insurance Innovations (HIIQ) Company Reviews

I Did Not Know How to Cancel My Health Insurance Policy
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NEVER again will I use health insurance innovations or recommend anyone else to. Everything was great in the beginning but when their health products no longer became necessary, just try to cancel. Impossible! Way back on 1-1-18 I contacted them to cancel and thought it was done and had totally different insurance, but here it is now in June and noticed they were still billing my card! Admittedly, this is my fault for not checking this sooner and stopping the automated payments with my bank. But for anyone else, I really hope you don’t set up auto pay because they will just try to bill you FOREVER!!! Their customer service couldn’t find any record of my cancellation back in January even though I”m sure that I did! Hiiquote only offered to give me a refund for one month even though I showed them proof of my other insurance and no claims since January! Why can’t they just give my money back! Clearly, their business model involves sneaking payments when no one is paying attention and taking money they didn’t earn.

Customer Review Team 06/21/2018:

We are terribly sorry about your experience. However, we have a clear path to canceling on our FAQ page at First, access your Member Portal. Choose Cancel Policy from the top right menu. Select the plan you’d like to cancel and the reason you’re requesting cancellation. Please remember that cancellations are effective on the last day of the current coverage cycle. Additional charges will not be applied to your credit card or withdrawn from your bank account. Reach out to HIIQ at 877-376-5831 Monday – Friday 8:30am – 5:00pm EST with any further issues canceling your policy.
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Contact Information:
Health Insurance Innovations
218 E. Bearss Ave, Suite 325
Tampa, FL 33613
1-877-376-5831 (ph)
Health Insurance Innovations
Google Map
Health Insurance Innovations functions as a convenient technology company for agents, insurance carriers, and consumers who receive and/or provide insurance benefits. An individual’s issue(s) with the pricing, restrictions and denial or approval of claims under their policy are not within HIIQ’s jurisdiction. HIIQ is willing and able to assist their customers with these issues to the best of the company’s abilities. So, the frustration and discontent expressed in the following reviews are misdirected. We proactively respond to each individual review in the hopes of facilitating clarity and resolution with the customer.