The overwhelming majority of Health Insurance Innovations customers love their products, evidenced by the ratio of online reviews to policies on the books. HII has hundreds of thousands of policies being administered on its network, yet negative reviews from a minuscule fraction of dissatisfied consumers abound prominently across the internet on numerous forums:,,, and more. Customers are 100% entitled to their opinion and ability to share their experience with others. However, there is a fundamental misconception about the services Health Insurance Innovations provides. HIIQ is a software company whose technology is used by independent insurance agents and brokers selling a wide variety of insurance products ranging from life insurance to dental insurance to short term to ACA plans to Telemedicine. HIIQ does not insure anyone. HIIQ does not deny claims. HIIQ does not approve claims. Health Insurance Innovations administers the billing and customer service while hosting the portal where members and agents can review their accounts, upgrade, or cancel their policies. HIIQ does not make robocalls, it strictly forbids its independent agents to utilize this practice, and the consequence of not abiding these non negotiable results in termination from the sales platform, which does happen, evidenced by the recent case of Simple Health. Simple Health abused the Health Insurance Innovations sales platform by concealing their unscrupulous sales tactics and altering sales transcripts and editing recordings to hide when they went off the approved sales scripts. The sales scripts are carefully crafted to ensure the consumer is not being deceived and HIIQ has a robust compliance team to ensure these practices are maintained, but Simple Health went rogue and went way and beyond the rules to perpetuate a flagrant fraud against unsuspecting consumers, dragging HIIQ's good name through the mud.

Health Insurance Innovations (HIIQ) Company Reviews

Health Insurance Innovations Doing Better Job
By -

Health Insurance Innovations is doing a better job with hits customers


A review blog has a favorable review of Health Insurance Innovations.

Some highlights:

The article starts with detailing the favorable conditions in which Hiiquote is poised to thrive due to its focus on doing the best job it can for their customers. Customers looking for short term health insurance are limited to plans that are 3 months only. Policy makers who are working hard to do right by health insurance customers are going to extend this duration to 12 months. Legislation has been passed that ended the mandate to purchase health insurance or face a penalty. This means the short term health insurance market is going to be expanded to consumers by providing more health insurance options.

The review touches on when some difficult times happened for Hiiquote. The Department of Insurance in Arkansas sent a cease and desist letter that led to an investigation by insurance departments in 42 states that evaluated alleged the companies were being salacious towards customers by offering short term medical plans that were not what they were said to be by the agents.

Consumers need to make the distinction that HCC Life Insurance and Health Insurance Innovations are two completely different businesses.

HCC life used independent agents to sell products that were managed by Hiiquote’s cloud based billing technologies. Hiiquote does not approve or deny claims, while HCC does.

Out of the millions of customers, only hundreds had issues, and this was due to lack of research and patience in the short term medical plan purchasing process.

Executives from Health Insurance Innovations issued a statement in an SEC filing regarding the investigations into defrauding customers:

September 15, 2016, the Texas Department of Insurance (“TDI”) notified the Company that the TDI had initiated an enforcement action to investigate alleged violations of advertising rules and licensing violations. TDI requested certain information, records and explanations from the Company. The Company fully cooperated with the investigation. On February 8, 2018, the TDI notified the Company that it had closed the investigation effective February 2, 2018. The TDI verbally indicated that the inquiry has been coded as an “internal inquiry and review that resulted in a finding of ‘no violation’ with no disciplinary action taken.” The matter is considered resolved without penalty or fine from the TDI.


Fears of HIIQ’s demise have been far overblown, as a review of the balance sheet fundamentals remain sound with positive legislative movement on the horizon. The consensus amongst financial institutions is that investing in HIIQ right now has lots of value potential. Their already respectable growth rates will be expanded with impending legislative changes to upend Obamacare and the ACA by a possible factor of 10.

Response Team 07/10/2018:

Great write up by Seeking Alpha!
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Contact Information:
Health Insurance Innovations
218 E. Bearss Ave, Suite 325
Tampa, FL 33613
1-877-376-5831 (ph)
Health Insurance Innovations
Google Map
Health Insurance Innovations functions as a convenient technology company for agents, insurance carriers, and consumers who receive and/or provide insurance benefits. An individual’s issue(s) with the pricing, restrictions and denial or approval of claims under their policy are not within HIIQ’s jurisdiction. HIIQ is willing and able to assist their customers with these issues to the best of the company’s abilities. So, the frustration and discontent expressed in the following reviews are misdirected. We proactively respond to each individual review in the hopes of facilitating clarity and resolution with the customer.